Simple Ways to Promote Yourself Online
In as much as I’ve taught Internet marketing and publicity classes, the idea of marketing yourself online is still very confusing to a lot of people. Let’s face it; our company has a department dedicated to this. Why? Because stuff changes all the time on the Internet; if we didn’t have a dedicated department researching this and reading all the “geek stuff,” we’d never be able to keep up. But for right now I want to give you the bottom line basics - because at the end of the day, we all need to start somewhere, and the best place to start is online.
Blogging: If you don’t feel like you can do anything online or you don’t have the time for extensive promotion, the quickest and simplest thing you can do is have a blog. A blog is a great way to keep your site fresh (search engines love sites that are updated often) and a blog is a great way to reach your reader. If you don’t have a blog or haven’t blogged in a while, take heart: start somewhere and plan to blog a minimum of twice weekly. You’ll need at least two posts a week to keep it current. The biggest problem though with new bloggers is deciding what to blog about. Well, here are some ideas: